Boost Your Online Profits with Webinars
By James Dee
As technology advances, the way we sell products online changes and this is particularly true in the IM niche. Not that long ago, sales letters were composed generally of text. Today's sales letters utilize fancy graphics applications and first-rate copywriters. A further development is the video sales letter and with each new trend, it is easy to be left behind. One more challenge facing internet marketers is the rising awareness of the public to all of these techniques and it has become tougher to keep prospective clients from clicking away from what you are selling. Luckily, there's another new sales tactic that's working really well to increase conversions these days - the "webinar", our subject here.
It's been long established that the first thing you must do is get people to feel they know you and trust you. This kind of trust is tough to come by because of the great numbers of competitors in most niches, and the willingness of many of them to offer questionable products and services with false claims about their usefulness. However, there are still numerous ethical marketers who offer terrific value but they need to have a medium where they can present this. This is why webinars have become such a valuable tool for a lot of internet marketers. What's a webinar? It's an online, live, invitation-only seminar run by the product or service creator, or an affilate.
Webinars are set for a certain day and time, and are live Internet events. Usually, the host share tons of free information and access to several marketing tools, while building the participants' respect for him and his services. Several webinars have more than one person presenting based on their individual skills and knowledge. Once the presenter has demonstrated his expertise and earned your trust, you can expect some sort of special offer towards the end of the webinar.
One problem with a live webinar is determining a time that fits everyonebecause you could be presenting to a worldwide audience. For people who are not able to attend at the scheduled time, nearly all presenters like to put a video replay of the event up online for viewing later. To ensure you still get a good attendance for the actual event, you can offer something special for anyone who does attend the live broadcast. Indeed, the idea of offering replays of live events is new to the world of webinars, and would seem to be a good idea. Despite losing the benefits of live interaction, these webinar replays can be set to run on a recurring basis with very little need for any attention from you. Also, this overcomes any worries you may have in presenting live or any technical problems that can arise at a live event.
Bottom line: Spend time learning a bit about how to do webinars -- your bottom line will reward you extremely well, rest assured. Bottom line: Spend time learning a bit about how to do webinars -- your bottom line will reward you extremely well, rest assured.
It's been long established that the first thing you must do is get people to feel they know you and trust you. This kind of trust is tough to come by because of the great numbers of competitors in most niches, and the willingness of many of them to offer questionable products and services with false claims about their usefulness. However, there are still numerous ethical marketers who offer terrific value but they need to have a medium where they can present this. This is why webinars have become such a valuable tool for a lot of internet marketers. What's a webinar? It's an online, live, invitation-only seminar run by the product or service creator, or an affilate.
Webinars are set for a certain day and time, and are live Internet events. Usually, the host share tons of free information and access to several marketing tools, while building the participants' respect for him and his services. Several webinars have more than one person presenting based on their individual skills and knowledge. Once the presenter has demonstrated his expertise and earned your trust, you can expect some sort of special offer towards the end of the webinar.
One problem with a live webinar is determining a time that fits everyonebecause you could be presenting to a worldwide audience. For people who are not able to attend at the scheduled time, nearly all presenters like to put a video replay of the event up online for viewing later. To ensure you still get a good attendance for the actual event, you can offer something special for anyone who does attend the live broadcast. Indeed, the idea of offering replays of live events is new to the world of webinars, and would seem to be a good idea. Despite losing the benefits of live interaction, these webinar replays can be set to run on a recurring basis with very little need for any attention from you. Also, this overcomes any worries you may have in presenting live or any technical problems that can arise at a live event.
Bottom line: Spend time learning a bit about how to do webinars -- your bottom line will reward you extremely well, rest assured. Bottom line: Spend time learning a bit about how to do webinars -- your bottom line will reward you extremely well, rest assured.
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